The emphasis is on the devalued currency, simple but effective communication.
My favourite is this beer ad and not for obvious reasons but I really like a communication strategy which is interactive and involves the TA.

This is about Jamesready brewery, the campaign was created by Leo Burnett, Toronto.
They only advertised on 1/3rd of the page and rest was open to public to chip in and advertise whatever they wanted. It said that every dollar saved could help them reduce the cost of the bottle. It was divided in two phases...the second phase on the right hand side of the screen shows ads put up by people..awesome...I say maximum impact, totally appeals to the TA.
Check this Cupid condom piece by Publicis Ambience, India. Totally hits the nail on the head. Cover it, or pay for it..hahaha.
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