Out of the Box...it is

"Thinking out of the box" is the most cliched phrase, done to death by corporates. Go to a meeting with any goddamn brand manager, sleep mid-way through the meeting and still you would have only missed out of the box :).

But is it as easy? the ideation bit might be, but execution whoaaa, that's one heck of a challenge and you know, idea is only as good as the execution.

For instance this Bingo campaign, Do check it out



Well, when everyone is going gaga over this piece, I know Indian Railways would never do that, how can you get approvals? whom and where to approach them.

Then the message announced was kind of misleading, would railways really risk that?
You know if you live in Mumbai, a platform change message can create a stampede, and believe me it will get a lot of people in trouble.

So then we come back to the point of "Idea being only as good as the execution". So was this a great viral? Yes, absolutely it was.

The agency or the brand guys nailed it, its out of the box, cause it plays around a something, that not possible, it shakes you. Its quirky or atleast the idea is, execution was simple. Get video shots of a station and dub over, minimal cost, maximum impact.
I had seen this video being floated around on all social channels and it had a great Viral value to it. Announcing something crazy on a public announcement system on Indian railways, also cannot establish the credibility of the video, see its internet so company was also not liable, brilliant!!

Think again out of the box, yes yes yes !!

When Fans get Back!!

I have always appreciated campaigns which have tried to involve the users / TG and there have been couple of them which have been quite successful.

The IKEA, mentioned in the last post etc. I recently came across the TVC's for AIRTEL Champions league thinggy, where a fan has to upload his video proving he is a big fan of a club he supports.

Little tedious and have been done to death. I agree its a big campaign especially when it concerns cricket but come on, little more creative or atleast simpler.

But what happens when such campaigns do not go well with the users,
they GET BACK!! Check this funny email by a customer.

You and your Johnson!! yes u heard that

Now I have heard some crazy virals but this one's a real advertisement for a motorboat or something.

The jingle goes you, your kids and your JOHNSON :) yes the guy who made this would had never thought that maybe 20 years down the line, the thinggy will be called a Johson.

But I have to give it Damn Catchy Jingle !!

Marketing differentiation

An average Joe goes through hell lot of marketing/ advertising messages in a day. I guess some of us have become so insensitive to it that we have learn't to ignore them.

We talk a lot about brand or product differentiation, how about advertising / marketing differentiation?? Yes effective, yes innovative and yes engaging depends on how well it is executed.

Adpoting a new medium, or a new approach, well does create an impact.

Check this initiative by Mc Donalds, print advertising old way, making a guy sleep under it and enhance the copy and ad innovative.



This some initiative in Canada and most definitely adds a quirky and eyeball catching element to campaign.

World definitely could do with a few Marketers like these :)

Simplicity works!

Ikea, not just cool furniture but have done some kickass digital stuff, some of their banner campaigns have been very innovative. But this about their facebook page. Not that it has not been done by other brands but once again proven that if its convenient and simple Fans are willing to engage.

Past of the future

As I always keep ranting, that old ads have their own charm and come of their own when executed well.

Check out these ads for Twitter, Facebook, Skype and Youtube. The basic theme is that everything gets outdated fast.

Good creative shit!!! the credit goes to Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio Art Director: Marco Martins Copywriter: Adriano Mato

The Old Indian Charmers

This collection of advertisements brings back a lot of memories, this was a time when TV was considered as a luxury item in India.

You'll see a lot of stars promoting the brand, in those it did rub of the charm, unlike now where Sharukh will gladly bathe in a tub filled with rose petals and in the same breadth zoom of in an I10 :).

One of my favourites, got a quite quirky quotient. No one wanted to use a villian to promote but I guess Parle was one of those cool brands.


There had to be crciket, it comes next only to scratching in popularity in India :), but this is quite cool, picturing to rivals Sunny and Imram (Pakistan)


Whatever happened to this drink, i use to like it!


A few among good brands to sustain the post liberalization era, but how can chocolate ever fail, silly me.


Textile was huge back then, there have been some seriously fought wars over this, with Ambanis ruling the roost with the dirty tricks book.


I don't know what they were thinking by naming a pickle after an actor Dilip Kumar :, quite funny though.


The Old warhorse from the Parle stable, later bought by Coca cola, now its quite an evolution for the brand, totally different positioning at that time..hmmm. None the less we still love the Thumps Up


Whenever I look at this ad, feels like an era has passed by, nother cult drink.


Well, I don't know about the hair but definitely would love to have a voice like him:)


The Disco dancer was a good mascot, young, energetic and unconventional, everything the brand wanted it to be at the time.


Long live the days when people use to actually create Fonts out of materials.

History of Advertising

Love it or hate it, advertising is here to stay in one form or the other. But won't you love to know where it all started.

Check out the amazing journey and some gem of a print and copies that have all but lost in this client pleasing game :(.

History of Advertising

View more presentations from Tugce Esener.

Worlds most engaged brands

Emergence of social media has brought in a new set of opportunities to the Brands table. It has opened up so many avenues and dimensions for businesses right from branding to product development.

Though some have excelled in it, some still find it difficult to grapple with the idea of it.

This brings in the focus of how and why some brands do better than others, is it the mind frame of an organization? the approach or is it a better understanding of technologies and the medium.

All these questions and more have been answered by engagementDB.com a media research firm.

World's Most Valuable Brands - Who is Most Engaged