Did zoozoo eat Vodafone??

This is branding at its best. The maverick Mr. Piyush Pandey from O&M has scored big time, the Zoozoo storm has taken over and given Vodafone a complete makeover or so we think. The other day I was having a discussion with some peers in the office and they seem to remember the zoozoo but not the service it markets like the alerts, call rates etc.

You can check the videos here:
www.youtube.com/watch?v=cGqndA5F3i8

Maybe I am not a subject matter expert but I guess zoozoo has become bigger than Vodafone or has it?? We cannot with certainity say that it has had a major impact on the cash registers..or has it.



Well lets cut open the strategy...layman style..Vodafone certainly is a well evolved brand and at the pedestal in the brand cycle. Maybe it didn require a Zoozoo to reestablish the brand as against the competitors or maybe it did to shake off the pug image..but than thats too much cost to do just that.

The earlier commercials of Vodafone that had people and emotions like that guy who was about to propose to the girl and everyone in the way seemed to know about it..SMS at 10 paisa or something was perfect effective in drawing a common frame of reference with the TA.



What my point is.... is this media wastage, if we call it that?? or plain satisfying the agency appetite for something sensational. Was the cannibalization worth the buck??

I am not denying the ingenuity or the freshness in the campaign but I am questioning the strategy...does anyone have an answer??

Cannes:2009 and some beauties

The verdict is out, there were some cool works on display. How does a repressed Junta get back at a dictator, while the agency gets the Grand Prix well well well....This Zimbawean newspaper banned by its government gave it back with the help of TBWA/Hunt/Lascaris, Johannesburg.

The emphasis is on the devalued currency, simple but effective communication.



My favourite is this beer ad and not for obvious reasons but I really like a communication strategy which is interactive and involves the TA.



This is about Jamesready brewery, the campaign was created by Leo Burnett, Toronto.
They only advertised on 1/3rd of the page and rest was open to public to chip in and advertise whatever they wanted. It said that every dollar saved could help them reduce the cost of the bottle. It was divided in two phases...the second phase on the right hand side of the screen shows ads put up by people..awesome...I say maximum impact, totally appeals to the TA.

Check this Cupid condom piece by Publicis Ambience, India. Totally hits the nail on the head. Cover it, or pay for it..hahaha.

Let the Ads begin!!

I don't know what compelled me to start this blog...may be it was the lack of experience in the industry or all those rejections from various agencies or simply recession.

All I want do is bring out the most ingenious work, kick ass campaigns, news and updates from the industry..cause I am so freaking obsessed with it..and hopefully there would be some takers, right???? I know a really shitty post but I had to start somewhere.