When Fans get Back!!

I have always appreciated campaigns which have tried to involve the users / TG and there have been couple of them which have been quite successful.

The IKEA, mentioned in the last post etc. I recently came across the TVC's for AIRTEL Champions league thinggy, where a fan has to upload his video proving he is a big fan of a club he supports.

Little tedious and have been done to death. I agree its a big campaign especially when it concerns cricket but come on, little more creative or atleast simpler.

But what happens when such campaigns do not go well with the users,
they GET BACK!! Check this funny email by a customer.

You and your Johnson!! yes u heard that

Now I have heard some crazy virals but this one's a real advertisement for a motorboat or something.

The jingle goes you, your kids and your JOHNSON :) yes the guy who made this would had never thought that maybe 20 years down the line, the thinggy will be called a Johson.

But I have to give it Damn Catchy Jingle !!

Marketing differentiation

An average Joe goes through hell lot of marketing/ advertising messages in a day. I guess some of us have become so insensitive to it that we have learn't to ignore them.

We talk a lot about brand or product differentiation, how about advertising / marketing differentiation?? Yes effective, yes innovative and yes engaging depends on how well it is executed.

Adpoting a new medium, or a new approach, well does create an impact.

Check this initiative by Mc Donalds, print advertising old way, making a guy sleep under it and enhance the copy and ad innovative.



This some initiative in Canada and most definitely adds a quirky and eyeball catching element to campaign.

World definitely could do with a few Marketers like these :)

Simplicity works!

Ikea, not just cool furniture but have done some kickass digital stuff, some of their banner campaigns have been very innovative. But this about their facebook page. Not that it has not been done by other brands but once again proven that if its convenient and simple Fans are willing to engage.

Past of the future

As I always keep ranting, that old ads have their own charm and come of their own when executed well.

Check out these ads for Twitter, Facebook, Skype and Youtube. The basic theme is that everything gets outdated fast.

Good creative shit!!! the credit goes to Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio Art Director: Marco Martins Copywriter: Adriano Mato