Marketing differentiation

An average Joe goes through hell lot of marketing/ advertising messages in a day. I guess some of us have become so insensitive to it that we have learn't to ignore them.

We talk a lot about brand or product differentiation, how about advertising / marketing differentiation?? Yes effective, yes innovative and yes engaging depends on how well it is executed.

Adpoting a new medium, or a new approach, well does create an impact.

Check this initiative by Mc Donalds, print advertising old way, making a guy sleep under it and enhance the copy and ad innovative.



This some initiative in Canada and most definitely adds a quirky and eyeball catching element to campaign.

World definitely could do with a few Marketers like these :)