The Old Indian Charmers

This collection of advertisements brings back a lot of memories, this was a time when TV was considered as a luxury item in India.

You'll see a lot of stars promoting the brand, in those it did rub of the charm, unlike now where Sharukh will gladly bathe in a tub filled with rose petals and in the same breadth zoom of in an I10 :).

One of my favourites, got a quite quirky quotient. No one wanted to use a villian to promote but I guess Parle was one of those cool brands.


There had to be crciket, it comes next only to scratching in popularity in India :), but this is quite cool, picturing to rivals Sunny and Imram (Pakistan)


Whatever happened to this drink, i use to like it!


A few among good brands to sustain the post liberalization era, but how can chocolate ever fail, silly me.


Textile was huge back then, there have been some seriously fought wars over this, with Ambanis ruling the roost with the dirty tricks book.


I don't know what they were thinking by naming a pickle after an actor Dilip Kumar :, quite funny though.


The Old warhorse from the Parle stable, later bought by Coca cola, now its quite an evolution for the brand, totally different positioning at that time..hmmm. None the less we still love the Thumps Up


Whenever I look at this ad, feels like an era has passed by, nother cult drink.


Well, I don't know about the hair but definitely would love to have a voice like him:)


The Disco dancer was a good mascot, young, energetic and unconventional, everything the brand wanted it to be at the time.


Long live the days when people use to actually create Fonts out of materials.

History of Advertising

Love it or hate it, advertising is here to stay in one form or the other. But won't you love to know where it all started.

Check out the amazing journey and some gem of a print and copies that have all but lost in this client pleasing game :(.

History of Advertising

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Worlds most engaged brands

Emergence of social media has brought in a new set of opportunities to the Brands table. It has opened up so many avenues and dimensions for businesses right from branding to product development.

Though some have excelled in it, some still find it difficult to grapple with the idea of it.

This brings in the focus of how and why some brands do better than others, is it the mind frame of an organization? the approach or is it a better understanding of technologies and the medium.

All these questions and more have been answered by engagementDB.com a media research firm.

World's Most Valuable Brands - Who is Most Engaged

The BAJAJ lineage

Has Indian advertising come of age??? well in some cases yes and in some cases
like manforce condoms you feel like bashing up the agency and the client. But then there companies and then there COMPANIES like BAJAJ who have set such high standards with their advertising.

NOt that they celebrated their advertising with a book release on all their ads like Hindustan unilevers did but the storm has been brewing, albeit slowly.

It began in 1980's and am guessing the agency was LINTAS which created one of the brilliant "hamara bajaj" campaigns. The TVCS were brilliant and almost set a new standard in advertising.
It captured the moments of Indian lifestyles in all its distintivness, creating an emotional aspect for the brand.


Then came their corporate ads...showing range of their offerings


Then the scooters died out, Hero honda ate into their market share with their superior technology. Competition was high and changing lifestyles meant that they had to infuse life into the product, strategy and communication..they had tried with CT 100, boxer, excel and BAJAJ Kawasaki but failed to take off, almost to the extent of driving the company to closure....

THe came PULSAR and avenger..the product and communication chaged their fortunes.
Feel like GOD ......Avenger ad


PULSAR definitely male

Evolved into full blown stunt TVS

The transformers ads were another league


What got me researching on BAJAJ was this particular ad for DISCOVER...discover india in 1 liter...brilliant concept...execellently communicated "fuel economy" point.

The Ads talk about places in India which awe you like this villiage which only speaks Vedic...brilliant

Hats off to BAjaj and their startegy to pick a new agency for every product...hope to see more of such ads which are not only creatively brilliant but also make an impact on the cash registers.

Vagina of contention...

Full frontal nudity is absolutely frowned upon by humanity...we can see our winkies in private but on television...no no no.

Provacative ads have worked before and I like the idea of tinkling with the vagina..pun intended:)

A day in the life of a vigina...fantastic


Playboy..quite obviously. The ads about how playboy has evloved over the years


This ad is about a womens magzine and emphasises on the fact that there's lot on a womens mind...hmmm or should i say women are really deep

When happiness was a cigar.......

Does the headline ring any bells...maybe, maybe not but the product was a phenominal success in the mid 60's and lasted till late 90's. Again one of those retro classics that has become an advertising folklore.

After the old Volkswagen, THE HAMLET cigar is one of my all time favourite campaigns. Their positioning with " no matter what the situation, Lighting and smoking this cigar makes a man smile and forget his woes" touched a nerve and was beautifully executed with a tag line "Happiness is a cigar called Hamlet" and a set of brilliant TVC's, billboards and print ads.

The slogan and the entire campaign was created by the Collett Dickenson Pearce agency in 1966....some of the best adverts ever



This baldy man had almost become a cult in those days




Some print adeverts that caused a lot of controversies


This may have not been the most creative campaign but did a great deal to the brand with simple commnication effective use. The concept, the message and styles remained same increasing brand awareness and driving the brand deeper into the consumers.

common sense unleashed

I simply adore Google, they are the best at whatever they do and I have to cause they own 90% of the world internet advertising pie. Heres the latest by them to engage people...they released a doc which helps marketers establish an online presence with minimum budget for maximum impact.

it has been wonderfully compiled and is a must read but let me tell you that its a subtle way of saying pls use me ......I guess the yahoo bing tie has something to do with it..hmmm

4Common Sense